The Playmaker
Let's play
  • It's Sunday
    What day is it?
  • Now
    What time is it?
  • Anywhere in Auckland
    Where are you?
  • What do you feel like?
    What do you feel like?
  • And what else?
    And what else?
By Shannon Connellan
October 30, 2014
By Shannon Connellan
October 30, 2014

The cinnamonny college-tastic whisky known as Fireball is under fire (#sorrynotsorry) this week after some pretty unwanted materials were discovered in a European shipment of the good stuff. According to The Daily Beast, it was revealed that Fireball whisky was being recalled in Finland, Norway and Sweden because the batch contains propylene glycol. Yep, that's a casual compound starring prominently in a little ol' thing called antifreeze. ANTIFREEZE. The chemical that helps protects your car's radiator and de-ices aircraft carriers. You won't be so quick to make a GoPro wedding video downing the spicy stuff now huh?

European recipients of the batch in question were understandably unimpressed when the delivery rocked up; apparently the Fireball recipe with high levels of propylene glycol is aiiiight for America though. According to Huffington Post the propylene glycol is used to enhance flavour by absorbing water and is "generally recognized as safe" for use in food by the U.S. Food and Drug Administration. But European (and Australian) regulations for food and drink ingredients are apparently tighter than the US — DB reminded us of the time Subway was all geared up to remove azodicarbonamide from its Australian and European bread (yeah, that's chemical commonly used in yoga mats, no biggie). Not in the States though, thing are more lax in the Yoo Ess of Ay. So, Fireball owners Sazerac are legally allowed to put more propylene glycol in their US/Canada bevvies.

But don't grab your torches and pitchforks just yet. Sazerac were quick to make embers of this week's uproar, releasing a statement pointing out that propylene glycol is given the a-OK by the FDA in amounts up to 50 grams per kilogram — apparently that's about eight times the amount Fireball has hidden away in its party-starting belly. "Most people consume PG every day in soft drinks, sweeteners, some foods or alcoholic beverages," said the Fireball team, adding that "all Fireball formulas are absolutely safe to drink."

"Unfortunately, Fireball shipped its North American formula to Europe and found that one ingredient is out of compliance with European regulations. Finland, Sweden and Norway have asked to recall those specific batches, which is what the brand is doing."

Australian batches seem fine for now. Shots anyone? No?

Via The Daily Beast and Huffington Post.

Published on October 30, 2014 by Shannon Connellan


Tap and select Add to Home Screen to access Concrete Playground easily next time. x
Counter Pixel