Overview
Getting down to your local for a nice cold beer is now as easy as pushing a button. As part of a new marketing campaign, Czech beer company Kozel has devised the Tap Out button, which when pressed will summon a taxi to ferry you to the nearest pub. Could this be the greatest scientific innovation of the modern age? Until Dominoes rolls out that pizza robot of theirs, we reckon it might just be.
The buttons, of which there are three, will be made available via twitter. All beer lovers need to do is mention a mate and use the hashtag #PushforPub, and they could soon be on their way to the closest establishment that serves Kozel. What's more, there'll be two pints waiting for them on arrival. Pretty crafty.
The button is good for three uses, at which point it presumably self-destructs, Mission: Impossible-style.
Now the bad news: for the time being at least, the Tap Out buttons are only available in the UK, although according to PSFK, there's a chance more will be made available if the initial campaign is successful. And frankly, how could it not be.
Rest assured, we'll let you know if they make it down to our part of the world. Until then, it looks like you're stuck with walking.
Via PSFK.