Every year since 2011 Belvedere has released a red bottled version of their Polish rye vodka. Rather than a chameleon marketing ploy, the initiative donates 50 per cent of all sales to the Global Fund, an international financier that helps provide resources to prevent and treat epidemics like HIV and AIDS, tuberculosis and malaria. To date, it has provided over 12 million days of treatment, enabling over 30,000 HIV positive women to give birth to healthy babies.
On Thursday 1 September, Belvedere will celebrate the launch of the 2016 RED Special Edition Bottle by throwing a party at K-Road's Las Vegas Club. As well as free-flowing Belvedere RED cocktails, the event will feature live acrobatic performances and a set from Sola Rosa's DJ Spragga.