Brooklyn is Getting an All-Nutella Restaurant Despite Hazelnut Shortage

There are many reasons first-time restauranteurs often fail. It might be that their management lets them down. Sometimes they're just not so great with the money side of it all. But occasionally their failure can be due to something much more simple. Take for instance, Brooklyn's forthcoming all-Nutella restaurant Nutelleria. They've timed their exciting culinary venture perfectly with a worldwide shortage of their primary ingredient.

Good job, guys.

Of course, we may be speaking prematurely. The restaurant hasn't even opened yet, and it's being met with considerable hype from local media — who wouldn't want a dedicated Nutella creperie around the corner from their house? And, a couple of weeks ago, we would have been totally on board too. On their upcoming menu, there's supposedly a sandwich made out of waffles crammed full of Nutella and bacon. You'd have to be either a dietician or a diabetic to be against such a heavenly creation.

But all this was before the tragic news that hazelnuts will be in short supply for the foreseeable future. Due to devastating weather in Turkey — the product's main producers — most of the season's hazelnut crops were completely decimated. Now, hazelnuts are the most expensive they've been in the past 10 years and people all over the world are hoarding Nutella like the gooey, liquid gold it really is.

Jamming an extraordinary 50 hazelnuts into every jar, Nutella in fact uses 25 per cent of the world's hazelnuts and would no doubt be hit hardest by the alleged shortage. And, although Ferrero has invested considerable money to ensure there are no halts in their hazelnut supply, Nutella fans are understandably sceptical. Even with a full global stock of the product, prices are expected to rise.

While this is bad news for everyone, it's sure bank-breaking for the planned Nutelleria. Especially when that's combined with the fact its owners don't have any legal permission to launch a store around the copyrighted product. "[We're] simply Nutella® enthusiasts that decided to share our love for Nutella® with the rest of the world," their website states.

All in all, we hope it works out for them. A world where everyone has access to Nutella and bacon waffle sandwiches is a world we want to live in. But if their new store and copycats like it end up being responsible for a worldwide Nutella shortage, we predict a riot.

Via Grub Street. Photo credit: PG.NETO via photopin cc.