IKEA Is Opening Its Own 'DIY' Restaurant in London

Meatballs for breakfast, lunch and dinner.
Lauren Vadnjal
Published on September 05, 2016

Just when you thought IKEA had ruined enough relationships with its 'easy-to-follow' 'three-step' 'anyone-can-do-it' DIY furniture, they're now giving punters the opportunity to do it all again over dinner. The Swedish company will next week launch The Dining Club, a pop-up 'DIY' restaurant on London's Shoreditch High Street.

If you're thinking a 'DIY restaurant' sounds a little suss — it is. It's like a restaurant in that there will be tables, chairs and food, but less like one in that you have to cook the meal yourself. There will be a sous chef and maître de on-hand to help out though. The whole thing is meant to allow punters to have "an intimate foodie experience in a homely kitchen environment", according to a statement on IKEA's website. Sittings will run for brunch, lunch and dinner, and will feature "a range of modern sharing dishes, including some Scandinavian classics" — which we'll take to mean meatballs will totally be on the menu.

The whole experience — including the food, drinks and service — is free of charge but there's only 38 up for grabs in a ballot-like system. Hopeful hosts can register their interest (which includes dreaming up a creative answer to 'who would you invite?') and, if selected by the IKEA gods, can bring along 7-19 friends.

Earlier this year IKEA announced it will finally launch an online store for Australian customers — so who knows, maybe a pop-up kitchen will be coming our way too?


The Dining Club will run from September 10-25 at 3-10 Shoreditch High Street, London. If you're in London, you can register your interest for a booking at ikeathediningclub.com.

Image: Jay Wennington.

Published on September 05, 2016 by Lauren Vadnjal
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