Overview
A supermarket in Denmark has committed to fighting food wastage by only selling produce past its use-by date. Located in Copenhagen, the recently opened Wefood has been set up by not-for-profit organisation Folkekirkens Nødhjælp, selling expired food at a discounted rate with the hope of reducing the 700,000 tonnes of food that goes to waste in Denmark each year.
"Wefood is the first supermarket of its kind in Denmark and perhaps the world as it is not just aimed at low-income shoppers but anyone who is concerned about the amount of food waste produced in this country," spokesperson Per Bjerre told The Independent. The supermarket came into being on the back of a successful crowdfunding campaign, which raised one million Danish kroner, or just over $200,000. The supermarket is staffed by volunteers, with profits being used to help fund Folkekirkens Nødhjælp's work in some of the poorest countries in the world.
The supermarket also has the support of local government officials. "It's ridiculous that food is just thrown out or goes to waste," said Eva Kjer Hansen, Danish Minister for Food and the Environment. "A supermarket like Wefood makes so much sense and is an important step in the battle to combat food waste."
According to the United Nations, human beings throw away around 1.3 billion tonnes of food each year. Given that one in nine people around the world don't have enough to eat, that's a fairly depressing statistic. In Australia alone we waste more than four million tonnes a year, although organisations like Second Bite and OzHarvest are doing their best to reduce that number. Perhaps we could use a Wefood of our own?
Via The Independent.