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FOOD & DRINK

This New York Company Prints Edible Selfies On Cookies, Cupcakes and Coffee

Why just upload your selfies to Instagram when you can eat them?
By Sarah Ward
December 24, 2016
  shares
By Sarah Ward
December 24, 2016
  shares

Snapping a few selfies over Christmas, and then sharing them with the world? Aren't we all. In this selfie-taking, uploading, sharing and Instagram-filling age, the days of only being able to spy your own image in a mirror or reflective surface are long gone. But, what if you could see it on a cookie, cupcake or even on top of your iced coffee?

That's what New York's Selfee promises — and they can place your likeness on cold beverages and other baked goods as well. They've been holding pop-up events for the past six months, and are currently running a crowdfunding campaign to open their own store. At the time of writing, they've raised $23,516 towards their $30,000 goal with six days remaining.

How does it work, you're probably wondering? Flavourless, FDA-certified edible inks hold the key to feasting on food boasting your own picture — or another snap of your choosing. So does a quick printing method that happens as you watch, which gives it an advantage over existing methods of decorating food with your own image (such as cake transfers that have topped bakery fare for years — or online photo-printed marshmallow ordering service Boomf, which is co-owned by James Middleton, the brother of the Duchess of Cambridge).

The New York shop will produce selfie-adorned cold-brew iced coffee, iced green tea, cupcakes, cookies, marshmallows and milkshakes, while an online store will ship cookies across America. Add it to your must-try list if you're heading to the US any time soon, or keep your fingers crossed that something similar pops up in Australia. (If you're heading to Asia, Selfie Coffee has proven popular in Singapore)>

For more information about Selfee, visit their website.

Published on December 24, 2016 by Sarah Ward

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