Overview
When stationery brand Moleskine opened its first permanent cafe in Milan back in 2016, it shot to the top of every notebook lover's must-visit spots. Given the popularity of their products, it should come as no surprise that opening additional eateries is on the company's to-do list, bringing its minimalist aesthetic to more places around the world.
First, Moleskine has opened the doors on its second digs, in Beijing in the city's Taikoo Li shopping centre. Boasting neutral colours, plenty of space and ample natural light, as you'd expect given their clean design-loving ways, the open-concept 150-square metre space features both individual and communal tables — both indoors and in an al fresco area as well. Like its Milan predecessor, it's part cafe, part gallery, part library and part store; the kind of place where you can marvel at the decor while you're sipping tea and leafing through a few pages, and then pick up a notebook on your way out.
Next on the agenda are cafes in Hamburg, London and New York, which are all due to open in 2018. Digital Arts Online reports that the eateries' menus will combine Italian and local cuisine across breakfast and lunch options, and showcase creativity through exhibitions dedicated to architects, designers, illustrators and film directors. A roster of events, talks and workshops will also be offered.
Via Digital Arts Online. Image: Moleskine.