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Good As Gold

The Wellington-born style institution now graces Ponsonby Road with its presence.
By Diana Clarke
February 02, 2015
By Diana Clarke
February 02, 2015

A sibling to its Wellington counterpart has graced Ponsonby Road with its presence. Good As Gold may be small but its shop floor has been skilfully curated to ensure that there is not one piece out of place, or out of fashion. The store showcases quality over quantity, providing customers with only the best quality goods from the most on trend designers worldwide.

The store is light and wood-based. Shoes are displayed in crates and the racks have breathing room to allow for the easiest of shopping. GAG is perfect for couple shopping, since both their mens and womenswear is always on point, and in a way congruent or complementary of each other. It is almost like every piece has been sourced with the existing store product in mind, because there is always this common thread running through the racks, whether it be fabric, texture or colour palette. Mens brands include Avec, Suit and Stampd, and for the ladies there is Finders Keepers, Karen Walker and Deadly Ponies, as well as a whole range of brands for both genders.

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