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By Diana Clarke
February 02, 2015
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Huffer Basement

The local brand has been going strong since 1997.
By Diana Clarke
February 02, 2015
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This place is a sort of unintentional secret. Huffer Basement is home to the brand's head office, but shoppers are welcome to shop the racks out front in a light and airy space that is about as un-Queen Street and un-basement as you can get despite its location and title. It is all very minimalist and spacious, which makes it a pleasure to shop in without the constant fear of knocking things over and elbowing fellow shoppers during your retail mission.

It'd be a crime to use such a good looking space for solely retail, and Huffer seem to comprehend that fact. They're often holding exclusive gigs for the likes of Lorde and George Ezra amongst others.

The racks are laden with their own stuff. Preaching fashionable functionality, the brand follows through on its mission, providing shoppers with easy-to-wear, easy-to-own, easy-to-look-good attire that will inevitably become wardrobe favourites and reputably stand the test of time. The brand has been a national favourite since its birth in 1997, and with a newly launched womenswear label Aim bringing all new kinds of classy femme to the mix, chances are Huffer will be around for a while.

 

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