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Lonely Hearts

Art meet bras. Bras, art.
By Diana Clarke
February 02, 2015
By Diana Clarke
February 02, 2015

Lingerie and architecture are two very dissimilar concepts, but the at Lonely Hearts flagship in Ponsonby, the interiors somehow resemble the undergarments. I don't know how so don't ask. Designed by Rufus Knight, the store is everything  you want out of a lingerie retailer. It is all sleek and flash, with oak floors and hints of brass and marble that embody the luxury that we are accustomed to from their underwear.

If you're not familiar with their art (yes their bras are art), Lonely Hearts gear has this vintage inspired look that surrounds each garment in a delicate and feminine air. The brand's mission is to allow women to send themselves a love letter. That whole 'we dress for ourselves, not for men' message that helps us feel empowered and feministic and whatnot. And if the underwear doesn't inspire you, the store certainly will, with massive changing rooms that could accommodate a full-size orchestra each, and sparkling water on tap, the Lonely Hearts flagship effortlessly captures our hearts.


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