Jean shopping is hard and you’d have to be a sadist to enjoy it. Wriggling in and out of countless pairs of pants that are too tight round the thighs, or baggy on the legs but impossible to button, or are the perfect fit, but only make it midway down your calf lengthwise; it is torture. Service in Newmarket is the best place for all things denim in the city.
It is an industrial store and is decked out with the best denim brands, including Rollas and Neuw – two brands that strive to make the jeans experience less painful. They have a wide reaching range of denims, in every size, style, height and cut and it might take some hours but you’re almost guaranteed to pick up your next staple denim from the racks.
You can pick up other brands at Service too, they have a good selection of Doc Martins and Triumph and Disaster, all of which work perfectly with their denims.