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13° & RAINY ON TUESDAY 22 OCTOBER IN AUCKLAND
By Diana Clarke
February 18, 2015
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Superette Newmarket

You kind of just want to move in and start paying rent.
By Diana Clarke
February 18, 2015
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Superette is one of those stores that no matter what you buy, it’s bound to be on trend and high quality. The product has been curated to perfection with not one thread out of place. The stores are all white and decorated with quirky wall-hangings and ornaments, most of which are for sale. Superette represents over 80 brands and there is always massive amounts of product on offer.  Luckily the stores are huge and spacious, so there is no over-packed rack scenario where you have to engage in that awkward battle for coat hanger space against your fellow shoppers.

The brands in store are internationally renowned and high street. From Stolen Girlfriends and Deadly Ponies, to Camilla and Marc and Shakuhachi, the biggest and hottest brands fill the shelves, although they always through in a few one-offs from some more boutique designers too.

The best part about Superette is that, true to its name, it is a sort of one stop shop for all things design. Fashion lines the perimeter, but the shop floor is covered with home wares, candles, furniture and art. You almost feel like you could just move in and start paying rent.

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