Contiki Send Vloggers Around Europe
Contiki utilise vloggers in their latest global campaign.
If you remember a while ago, Contiki launched the ‘Best Holiday Story’. This was NZ-specific and to enter you had to upload a short video to their Facebook page. The competition wasn’t a big hit but then the price of admission was quite high. This time round the format is much more viable.
In essence the idea behind this new campaign is to take thirteen of YouTube’s biggest personalities, send them on a trip around Europe, getting them to film and upload as much of the experience as possible. A content-lead campaign built around the implicit endorsement Contiki gets from the vloggers. Contiki has also amped it up by adding local gatherings for fans at each destination and, through a series of challenges, incentivised the vloggers by giving them the chance to win free travel for their viewers.
It’s a great idea and one which demonstrates the influence YouTube personalities, as well as other social media celebrities, now have on public perception. The campaign’s immediate reach is pretty astonishing - the competing vloggers have a combined subscriber list of more than 6 million with more than a billion views across their channels making them comparable to some seasoned and well-staffed media outlets. A big question which tends to follow this is ‘ but do they make any money?’. While it’s difficult to get a clear idea and it tends to be a pretty contested topic online, the figures for the top ten seem to sit somewhere above US$100,000 per year.
Over the ten day trip the vloggers will visit Germany, Austria, Venice, Paris & London. The first stop on the journey is Munich and the vloggers are challenged to make the most of their two hours at Oktoberfest. You can watch the videos here: www.youtube.com/contiki
The participating vloggers are listed below:
Charlie McDonnell of charlieissocoollike
CTFxC (Charles & Alli Trippy)
BFvsGF (Jesse and Jeana)
ApprenticeA (Corey Vidal)
Nadine Sykora
Jack Douglass
Jimmy Wong
Meghan Camarena
Michael Aranda
Kate Elliot
Bryarly Bishop
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