Ben and Jerry’s Schweddy Balls

In what might be the bravest marketing move of the decade, ice cream manufacturers Ben and Jerry's are rumoured to be creating a new flavour called 'Schweddy Balls' based on an incredibly popular Saturday Night Live skit from 1998 involving Alec Baldwin.

In an interview last night former SNL cast member Anna Gasteyer said of the Schwetty Balls skit "It has this crazy, massive popularity that's kind have had a half life since I left the show. Ben and Jerry's is coming out with a Schwetty Balls ice cream for Christmas this year."

Bowery Bogey claims this delicious dish will be available to consumers as soon as September. A Ben and Jerry's representative has refused to either confirm or deny the sweaty speculations, instead choosing to say "we like all our new flavours to have an element of surprise."  Surprise indeed, one can only imagine what constitutes a Schweddy Balls flavour.

And while this all might seem too be good to be true, it wouldn't be the first time that Ben and Jerry's have released a pop culture inspired flavour. Previous flavours include Stephen Colbert's Americone Dream, Cherry Garcia, in honour of Grateful Dead singer Jerry Garcia, and Yes Pecan in honour of Barack Obama's 2008 presidential victory.

[Via Gothamist]