Forget IKEA, Australians Can Now Shop This TikTok-Viral (and Very Chic) Canadian Furniture Brand — and It's Surprisingly Affordable
Montréal-founded modular furniture brand Cozey has officially launched in Australia — its first market outside North America — with a full home collection that looks considerably more expensive than it is.
The sofa problem, for anyone who has ever furnished a rental or a first apartment, tends to come down to a choice between something beautiful that costs as much as a small car, or something affordable that announces itself as such the moment anyone sits down.
Cozey — the Montréal-founded brand that has quietly become one of the most-shared pieces of furniture on the internet — launched in Australia this week, and it is making a fairly compelling case that the choice is a false one.
Founded in 2020 by Frédéric Aubé, the brand started with a single modular sofa and has since grown into a full home collection spanning living, bedroom, dining, and storage. The aesthetic lands somewhere between Scandinavian restraint and the kind of considered, directional interiors that take up a disproportionate amount of space on design accounts — deeply cushioned seats, clean architectural lines, finishes that photograph well and live better.
What makes Cozey genuinely interesting, though, is how far the customisation extends. Configurations can be built out or pulled back depending on space, covers come off and go through the washing machine, edges run square or rounded depending on preference, and storage options sit neatly underneath the frame for anyone whose living room is also doing a lot of other work. The result is that two people who both buy a Cozey sofa are unlikely to end up with the same sofa — which, given how recognisable most affordable furniture tends to become, matters more than it sounds.
Australia is Cozey's first market outside North America, and the timing reflects something real about how people are living here right now — renting longer, moving more often, less willing to invest in pieces that won't make the trip. All orders ship from a Sydney-based operations centre with free delivery across the country, backed by a risk-free trial and an industry-leading warranty. The full Cozey collection is available now via the website.
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Images: Supplied.
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