Now Open: Scarlet and Sam Is the Newest It Girl on High Street

The brick-and-mortar store lands just in time for a spring update, with a waist-snatching scrunched shirt and chunky wedge heels being hot picks.
Haymun Win
Published on September 18, 2025

After making waves online for four years, Melbourne-born label Scarlet and Sam is officially stepping out into the city. It's bringing its signature playful vintage-inspired basics straight from the studio to High Street.

The store feels like a peek into Scarlet and Sam's backrooms. Harriet Elliott of Studio Elliott kept things pared back yet chic: white shelves and racks, a wooden trestle-like table that serves as a counter, and curtain-lined walls that soften the vibe. Fun sculptural bits and Scarlet & Sam's pieces break up the monochrome. The team dubs it a "little sister store" that previews a more permanent space to come.

Hot on the heels of a sold-out Melbourne warehouse sample sale and Sydney pop-up, the five-month residency is a chance for shoppers to try on crowd favourites, like the Scrunched Shirt in six colourways (including a darling butter yellow), the cropped Capsule bomber and chunky Juicy wedges. If you're an early adopter, new denim pieces and the upcoming spring/summer collection will be released in-store first.

Scarlett and Sam will be located at 975 High Street, Armadale from September 2025 to January 2026. For more details, visit their website

Published on September 18, 2025 by Haymun Win
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