Coming Soon: Malvern East's Breadcetera Is Getting Coastal, Opening a Second European-Style Market in Mount Eliza
Drenched in pastel colours, this market-style neighbourhood spot for bread, coffee and fancy provisions is soon bringing its wares to the Mornington Peninsula.
Moving into Malvern East in May 2025, Breadcetera has wasted no time adding a second location, soon launching a new European-inspired corner store in Mount Eliza. In the heart of the shopping village, Breadcetera's premium pantry staples, fresh bread and hot coffee will make for a convenient morning perch. Plus, you're welcome to linger a little longer, browsing assorted bites and a tightly curated collection of homewares and gifts.
Leading the new spot will be Mount Eliza local Natalie Osborne, who brings plenty of experience to the role. For those familiar with Melbourne's inner-south cafe scene, Natalie and her partner, Sam, were behind popular cafes such as Piccolo in Prahran and Mister Zen in South Yarra. Now, Natalie will be tasked with bringing this new breed of Melbourne-style cafe to the Mornington Peninsula.
Breadcetera Malvern East
Like the original Malvern East location, Breadcetera Mount Eliza won't be easy to define. Not quite a cafe or a supermarket, it combines elements of both to serve up a sophisticated neighbourhood market suited to daily visits. And like the OG spot, this second location will also evolve alongside its local community.
Aiming to reflect the food, drinks and gifts that matter most to the Mornington Peninsula community, the team will draw from long-standing relationships with trusted producers and suppliers to create a distinctive in-store offering. Guided by the brains behind Melbourne's Riserva, Baia Di Vino and Lucia, expect an array of sought-after goods.
Breadcetera Malvern East
Opening in late March on Ranelagh Drive, don't be surprised to see a new burst of colour light up the streetscape. Bringing the same soft pastel tones you'd see roaming Italian Riviera towns, the Malvern East store's refined design drew inspiration from European market culture, complete with microcement walls, custom timber joinery and mosaic tiling.
"Breadcetera is basically a collection of the things we use and love most. It's personal, but we've always believed the personal can be universal," said Breadcetera co-owner Frank Ciorciari, describing the Malvern East location's opening. "We didn't want to overcomplicate it — somewhere to grab good bread, a coffee, something for dinner, or even just a great pantry item you didn't know you needed."
Breadcetera Malvern East
Breadcetera Mount Eliza is expected to open in late March at 26 Ranelagh Drive, Mount Eliza. Head to the website for more information.
Images: Michael Pham.
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