Ni**as in Paris – Kanye and Jay Z Video

The two powerhouses of Hip Hop continue to take the world on the ride of that is the release of Watch the Throne. The music industry heavy weight's latest video features a kaleidoscope trip fest of one of their live performances, as well as buzzy 3D like videography. The clip also includes an interlude which features an obscure scene from Will Ferrell. A truly innovative video supported by a track that can only be expected to be smashing nightclubs soon if not already.

There's been a notable revolution of the way music videos are made over the past five years, the heightened production levels, considered narratives and themes as well as celebrity cameos seem to make music videos more accurately catergorised as short films. With the obvious downloading and piracy issues that the music industry is in constant struggle with, this tack is indicative of an understanding of the need to evolve and morph existing models in order to remain relevant. All credit to them.

Be aware viewer discretion is advised. Should you be a known sufferer of photosensitive epilepsy, be warned, this sh*t is cray!