Wet Leg Is Celebrating the Release of Their Sophomore Album at Collingwood Yards with a Neighbourhood-Wide Activation
Get ready to butter some muffins as this inner-city hub and neighbouring businesses celebrate the long-awaited album release, with curated food, drinks, merch and more.
Three years might not seem like a long time between albums. But when your debut release hits as hard as Wet Leg's self-titled LP in 2022, fans feel like they've been waiting an eternity to sink their teeth into a new set of tunes. Fortunately, the wait is over, as Wet Leg's sophomore release, moisturizer, lands on Friday, July 11.
To celebrate, the self-described "little country bumpkins" are taking over Collingwood Yards with a one-day pop-up that extends across the community. From 9am–8pm, pop into CY Space on the upper level of the Johnston Street hub to find an immersive fan experience stocked with exclusive merch. Here, you'll find the new album in rare formats, including some of the only Australian stock of the green vinyl, and a spot to recreate the band's attention-grabbing press photo.
Plus, keen indieheads who get down early might score a bundle giveaway or a special surprise. Yet what sets this activation apart is how stores across the entire neighbourhood are getting involved. With a helpful map to guide you, you're invited to navigate 'moisturizer valley' — aka various spots around Collingwood Yards and the nearby streets of Collingwood — to discover Wet Leg-inspired food, drinks and experiences.
At Dua Bakehouse — Collingwood Yard's 'Scandinasian' bakery — the team is whipping up moisture-icing cream buns, topped with hot pink frosting, and a pink soda matcha for your sipping pleasure. For even more drinking fun, take a trip upstairs to Runner Up Rooftop, where a moisturizer sour is the bespoke cocktail of the day. Then, it's just a short stroll back to Stefanino Panino, where it's time to bite into a moisturizer mortadella bologna and pink stracciatella speciale panini.
Beyond food and drink, there's loads more for Wet Leg fans to explore. Secondhand vinyl specialists Licorice Pie have the album's exclusive vinyl and a goodies bag. At the same time, just around the corner on Smith Street, fans can't miss Happy Valley — the only Australian stockist of the album in green vinyl. Finally, Sound Merch on Oxford Street has sweet Wet Leg keepsakes and a photo booth for recreating the band's family portrait.
Though the duo isn't in town for the pop-up, this above-and-beyond album release activation will give fans the engagement they've been craving. Serving as a cheeky extension of the band's offbeat spirit, getting down for the day is a great way to celebrate one of the indie scene's most significant successes in recent years. We just hope there's a chaise lounge and someone to butter our muffins.
Wet Leg's Moisturizer Valley activation is happening on Friday, July 11, at Collingwood Yards and various nearby locations. Head to Instagram for more information.
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