This Melbourne CBD Pop-Up Is Handing Out Virgin Australia Flights, Dyson Airwraps and More at Bourke Street Mall
It's a shopoholic's dream come true — everything is priced at one Velocity point. Queue wisely and enjoy free Daniel’s Donuts while you wait.
If you've been saving up for an end-of-year getaway, eyeing a ridiculously-priced beauty gadget or simply getting a head start on holiday gifts, the Velocity 1 Point Rewards Store could hook you up. Run by Virgin Australia's frequent flyer program, the pop-up is stocked with hundreds of wishlist-worthy items — and the only currency needed is a single Velocity point.
Earlier this month, Brissies and Sydneysiders queued overnight to get into the Velocity 1 Point Rewards Store pop-ups in the respective cities. And on Friday, September 19, the mystery gift carousel rolls into the Melbourne CBD — setting up shop at Bourke Street Mall, just a minute away from Mecca's triple-decker flagship store. The event has always been a crowd favourite, with the 2023 iteration drawing snaking lines down Chapel Street.
Image supplied
At 8am, sharp, the door will open to a shopaholics' carnival. There will be a life-sized carousel of mystery rewards, plus claw machines and shelves lined with coveted Myer products. Everything is priced at just one Velocity point, and downloading the app grants you a hundred. Up for grabs are Dyson Airwrap multi-stylers, Wellcare LED face masks, Prada Paradoxe and Burberry Hero fragrances, Bose QuietComfort headphones, Virgin Australia flights and lounge access.
Image supplied
Daniel's Donuts will be fuelling hungry hopefuls with free freshly-baked doughnuts and there's a live DJ set to keep the energy up. It's limited to one reward per person, and if you have any questions, simply approach one of the Virgin Australia crew members in their signature cherry-red uniforms and lilac neck ties.
Image supplied
Loyalty programs are an underrated way to save money or score some sweet freebies without spending a cent — the modern-day version of coupons, if you will. Amidst cost-of-living pressures, the 1 Point Rewards Store is a reminder from Velocity that everyday spending adds up, and even your grocery runs alone could unlock unexpected treats.
Velocity 1 Point Rewards Store will open on Friday, September 19th. For more information or to sign up for a membership, visit the website.
- Where to Find the Best Ice Cream and Gelato in Melbourne
- CP Picks: The Best Gifts for Arts Lovers — From Gallery Prints to Music Gigs
- The Best Private Dining Rooms in Melbourne
- CP Picks: The Best Gifts for People Who Are Never Home — According to Travel Writers
- CP Picks: From Hot Sauce to Handblown Glasses — Small-Batch Gifts for Big Foodies
- The Best Seafood Restaurants in Melbourne