Now Open: Victoria's Bayside Hub Is Glowing Up, with Crowne Plaza Geelong Signalling Big-City Ambitions on the Bellarine
Arriving on the waterfront with 200 rooms, Italian fare and bayside views, this major hotel opening reflects a regional city on the rise.
Times are changing down the Bellarine, with Geelong increasingly shedding its reputation as Melbourne's little sibling. One of Australia's fastest-growing regions, Geelong now accounts for around 40 percent of Victoria's regional population growth. And as a sign of the times, the city has a sparkling new hotel on its waterfront, as Crowne Plaza Geelong has officially opened its doors.
No small thing, this new-build arrival is the largest accommodation to launch in the region, with the development's $120-million price tag resulting in 200 rooms and suites. Made for easygoing relaxation, each offers standout views across Geelong's rapidly growing CBD or soothing vistas along its north-facing bay. Bringing a contemporary stay to the Bellarine befitting of any big city, the hotel is also Crowne Plaza's debut venture in regional Victoria.
So, what can guests expect? This sprawling landmark will serve as an inviting home base for exploring not only Geelong, but the entire Bellarine Peninsula. Immersed in coastal tones and warm textures, dining at Crowne Plaza Geelong is a major highlight. Starting on the ground floor, the relaxed cafe Verde on Smythe brews Piazza D'oro coffee for both guests and locals looking for an Italian-style pick-me-up.
Up a level, the Med-like ambience continues at Sociali Trattoria & Bar, the hotel's laid-back pizza and pasta spot, featuring generous antipasti and Italian favourites designed for casual gatherings with friends and family. However, the crown jewel of this stay is Skyline Bar. Perched on level ten, guests are welcome to soak up panoramic bay views, complete with a sunset cocktail or a seasonal small plate and locally distilled gin.
Beyond considered food and drink, Crowne Plaza Geelong ensures guests keep up with their regular fitness routine. With a well-equipped gym and an indoor heated pool, getting in a workout or an early morning dip is easy. For those looking to celebrate or conduct business, eight event spaces are brimming with natural light and waterfront views. Plus, the soon-to-open Nyaal Banyul Geelong Convention and Event Centre is just steps away.
The art displayed in guest rooms and hotel corridors also reflects the coastal vibe. Headlined by a new commission featuring local artist Kate Robertson, she captured native flora planted throughout the hotel using the camera-less phytogram process, resulting in 450 framed images showcasing ecological chemistry on expired film. All in all, Crowne Plaza Geelong and its surrounding waterside glow-up show how the city is outgrowing its little-sibling label.
Crowne Plaza Geelong is now open at 33 Smythe Street, Geelong. Head to the website for more information.
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