Are You Bruisin' While Choosin'? A Two-Time Australian Strongman Is Here to Stop Shoppers From Squeezing Avos in the Aisle
Strongman champion Eddie Williams has a message you need to hear: Squeezing avocados stops now.
You're in the supermarket, everyone's preoccupied with getting their shopping and getting out. You walk up to the avocados, not wanting to waste your hard-earned cash on something that's more rock than fruit. So, what do you do? You pick one up and give it a quick squeeze. It's okay, you can admit it — you're certainly not the only one. But it's time to change these habits.
According to Australian Avocados, more than half of Aussies admit to squeezing the middle of the avocado to test ripeness. At the same time, two in three say they'll handle up to three avocados every shop. It might seem like no big deal, but all these squeezed, bruised avocados that no one wants add to the huge amount of food waste in Australia.
While your everyday awareness campaign was an option, the team at Australian Avocados have come up with something slightly different to get people to stop squeezing the good stuff. Joining forces with two-time Australian Strongman champion Eddie Williams, also known for his soulful appearance on Australia's Got Talent, a new jingle is helping educate the masses.
Titled "Are You Bruisin' While Choosin'?" Williams has taken a break from pulling monster trucks and lifting gigantic rocks to deliver this crucial message on the mic. And it comes with a little advice too, perfect for when you're next tempted to squeeze an avo in the supermarket. Just remember this one simple rule: "don't squeeze the middle, the neck is where to check."
"I spend my time competing all over the world, lifting hundreds of kilos, so I know what real strength is. But avocados don't need that kind of force. Squeezing the middle of the fruit is actually what can bruise them before they're even eaten. It's a simple mistake, but an easy one to fix," says Williams.
Who are we to keep up our bad habits? And let's be honest, you wouldn't want to let Eddie catch you squeezing one, either. Instead, the correct way to pick an avocado that's ripe to eat is to gently press the neck near the stem. This is where the fruit naturally softens first, with ready-to-eat fruit yielding slightly under gentle pressure. Better avos and less food waste. What's not to love?
Head to the website for more information.
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Images: Supplied.
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