What Does Jay-Z's TIDAL Have that Spotify Hasn't?
Meet Australia's brand new streaming service — with a bigger price tag, but more Swifty.
As of today, you can put Jay-Z in charge of your music. That’s right, TIDAL, the streaming service that the rapper bought from Scandinavian platform Aspiro in February, has been relaunched in 31 countries, Australia included. Oodles of artists are pretty thrilled about it, having replaced their Twitter profile shots with turquoise squares and splashed #TIDALforALL all over the place. On Sunday night, Jay-Z went so far as to co-opt one of Bob Dylan’s most famous lyrics:
Not quite, perhaps, what the singer-songwriter had in mind when he was asking ‘senators’ and ‘congressman’ to ‘heed the call’, but anyway.
With the likes of Coldplay, Madonna, Usher, Nicki Minaj, Daft Punk and Alicia Keys championing the service with the vehemence and coordination redolent of a charity campaign, we’re taking a good look into what’s causing all the excitement. What exactly is TIDAL promising, when compared with its chief rival, Spotify?
HIGHER QUALITY SOUND (AND A HIGHER PRICE TAG)
The biggest drawcard for TIDAL is sound quality. By subscribing to TIDAL’s premium service, at US$19.99 a month, you get to access 'lossless high fidelity' sound, which none of its competitors offer. What this means is that, instead of being compressed into MP3 or WAV formats (often referred to as 'lossy'), the music is streamed to you almost exactly as it was recorded. For audiophiles, this is a massive win, even it does mean a higher price tag. If 'lossless' means nothing to you, think of it like choosing between standard and high definition Netflix. Still not convinced? Trial TIDAL premium free for thirty days and see how your ears go.
For those uninterested in lossless, high def sound, TIDAL does offer a standard tier at US$9.99 month. However, unlike Spotify, there’s no free option. For people who’ve become accustomed to accessing music gratis, this might seem pretty unattractive. But for a start, it keeps TIDAL ad-free.
MORE DOSH FOR MUSICIANS
And how about giving a thought to songwriters? For 43 million spins on Pandora last year, Pharrell made only $2700. Sure, in Pharrell’s case, that might not matter too much — he’s obviously rolling in it and can charge mountains for appearing live — but for unknown, indie artists or dedicated songwriters who don't perform, it’s nothing short of exploitation. That’s why Mark Holden’s talking to Federal Communications Minister Malcolm Turnbull about it. We're still waiting for the exact numbers Jay-Z's going to pop in artist wallets, but with only paid membership available it's bound to be decent.
TAY TAY
Low artist royalties is one of the reasons why Taylor Swift pulled her songs from Spotify and why her label Universal has been pressuring the streaming service to abolish free music, which leads to another point — if Tay has been missing from your stream, you can now Shake It Off, because she’s making her music available on TIDAL. There's no skirting the truth, higher fees for users mean better royalties for songwriters.
EXTRA CONTENT
Finally, TIDAL will be alluring subscribers with a whole bunch of exclusive material, including studio sessions and demo tracks. Spotify’s been doing this, too, but given Tidal's vocal artist support base, we can bank on expecting the unexpected.
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