St Kilda's Matcha Mylkbar Has Launched Vegan Fried Chicken Because KFC Moved In Next Door
To celebrate, it's opening for weekly Fried Chicken Friday dinners with $9 espresso martinis.
Despite what its name suggests, St Kilda's Matcha Mylkbar isn't just obsessed with green tea powder. The eatery is fiercely plant-based across all of its offerings — and its middle finger-shaped neon logo pointing towards the McDonald's across the street is proof.
Now that a KFC branch has opened next door, the venue is taking its anti-fast food chain stance to the next level by rolling out vegan fried chicken — and it's hoping to be just as convincing as Matcha Mylkbar's famed oozy vegan poached eggs.
The 'chicken' is made from organic green jackfruit that's been steeped in a smoky broth, coconut oil and kombu dashi. It's then coated in a not-so-secret ten herb and spice mix —panko, chipotle, cayenne pepper, black pepper, native Australian pepper berries, cumin, lemon zest, crushed garlic, onion and pink salt — and deep fried till golden.
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To celebrate the new feed, the venue is opening for dinner for one night a week, launching Fried Chicken Fridays for a limited time from July 12. The "hipster family feasts" (their words) feature mac 'n' cheese waffles topped with popcorn 'chicken', along with $9 espresso martinis — and that's just the start.
Match Mylkbar will also be giving out prizes to those who find a golden nugget hidden in their serve of vegan fried chicken throughout July, August and September. Over-the-top prizes include 52 breakfast vouchers for two, a six-month supply of sweet potato fries and, for one lucky winner, a trip to Japan.
Find Matcha Mylkbar at 72A Acland Street, St Kilda. Fried Chicken Fridays will run for a limited time from Friday, July 12. Bookings start at 6.3opm and can be made by emailing [email protected].