Overview
These days we have access to unprecedented amounts of information in a multitude of mediums. Gone are the days when organisations could just rely on a good story or startling statistics to get their message across. In our increasingly visual culture, a story just ain't a story and information just isn't newsworthy unless it's accompanied by some darn good imagery.
The 2020 VISION project takes all of this into account. The multi-media conservation project, the most ambitious of its kind to date, has gotten together 20 of the UK's best professional wildlife photographers and assigned them an area of conservation to document using visual media. The photographers have been assigned areas all over the isles — sustainable fishing on the border between England and Scotland, restoring the wetlands at Somerset Levels and even an attempt to 'rewild' the River Thames.
The work of these photographs will be assembled into a outdoor audio-visual multi roadshow at the end of this year. The project hopes to capture the visual imagination of the British public, making an emotional rather than a scientific argument for conservation, and to get the message across that the health of the natural environment has a significant impact on the health of the individual. Information worth remembering.
