Overview
There are thousands upon thousands of street signs all over New York City, but have they ever had rap lyrics on them? They have now. Street artist and graphic designer Jason Shelowitz, better known as Jay Shells, has combined his love of hip hop music and his brilliant sign-making skills to create the ongoing project titled 'Rap Quotes'.
Shells creates "official-looking" red street signs with famous rap lyrics and puts them all over the streets of New York. From a distance the signs might look quite normal, but don't be mistaken by their official look; there are definitely rap lyrics printed on them. Shells has strategically placed the 30-plus signs at specific locations and street corners throughout the city, in the exact places by which the lyrics were inspired. For example, the lyrics "'Cause I want to be on 106 and Park pushing a Benz" by Kanye West were affixed onto a street pole on 106 and Park.
According to Hip Hop Wired, Shells' first sign was inspired by the late rapper Big L. Now Shells' signs feature lyrics from Kanye West, Jeru the Damaja, Jay-Z, KRS-One, Heavy D, Big Daddy Kane, Nas, Jim Jones and others.
Website ANIMAL posted a video of one of their team members following Shells around virtually every street corner in the city as he carried out his very site-specific project. In the video, Shells says he values people's inevitable interaction with the project.
"The [signs] we put up this morning might already be gone. It depends what happy-go-lucky hip hop fan walks by one and scratches their head," he says. "I don't care if people take them. I would take them. I'm sure they're going to get taken. That's the good part about documenting it. They can live on that way."
Via PSFK.
