The Off-White Album: How History and Decay Affect 45-Year-Old Records
No matter what their colour, condition or quality, Rutherford Chang wants your iconic 1968 Beatles 'White Album'.
No matter what their colour, condition, or quality, Rutherford Chang wants your iconic 1968 Beatles 'White Album'. Although it was only sold as a limited edition item, the White Album sold over 3 million copies back in the day. The album was unique in its simplicity with a purely white cover and only an embossed script of the band's name and a serial number to distinguish it from a plain piece of cardboard.
However, the period of 45 years proves to completely transform these indistinguishable albums into individuals each with their own personality. After a lifetime of differing experiences, alternate uses, and completely separate wears and tears, these plain white albums now share rich historical stories through the text written on their covers, the scratches in the music, the yellowing on the corners, and even the mould on the surface.
These intricacies, these signs of love, rejection, kinship, or heartache are exactly what Chang is interested and why he was inspired to collect as many of these White Albums as possible for his exhibition: 'We Buy White Albums'. What he calls his 'anti-store' is set up in SoHo, New York and being featured by the artistic workspace Recess. Rather than selling these aged vinyls, Chang is offering to buy any White Album for a fixed price, no matter what their condition.
Chang was fascinated by the concept of mass customisation. Although the white albums start off as homogenised products, each as identical and monotonous as the next , he "noticed how personalised every copy of the White Album has become over the course of the last half century and wanted to compare different copies.” While some copies may have been played religiously every night for a decade, some were played once then discarded and others may have been passed down a long line of buyers and sellers, rocked out at in clubs, provided background music for parties, or even experienced the blossoming of love or the breaking or hearts. Each individual album has been distinctly shaped through its history, which is evident through the imperfections in both its physical appearance and audio quality.
The 'We Buy White Albums' Exhibition is on show until March 9; however, Chang is determined for it not to simply reach a standstill there. He has collated over 697 records to date and doesn't intend to simply discard the treasures like so many have before him. Following the closing of the anti-store, Chang will press a double LP of all the songs from 100 different albums layered together in a single audio sequence. Each discrete record has developed its own unique character with scratches and warps at various points in the songs. The resulting track will be like hearing hundreds of Beatles albums at once, with the individuality of each standing out above the next.
Via Wired.
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