Large Groups are Freaking Out SXSW Attendees to Promote 'The Handmaid's Tale'

Imagine a world where totalitarian forces rule the United States, women are subjugated to the point of being deemed property, protestors rally in response and the authorities try to keep everyone in line. Okay, imagine a fictionalised version of the above dystopian society — or let The Handmaid's Tale help you.

Margaret Atwood's book has been doing just that since 1985, with a new Elisabeth Moss-starring Hulu series due to help come April. Now, large groups of red-clad ladies are also playing their part, freaking people out at Austin's South by Southwest in the process. They walk in pairs, don't say anything, and generally unnerve everyone around them. Yes, it's clearly a clever SXSW promo for the show, but it's an effectively creepy one.

If you're up for even more anxiety-inducing tension, check out the trailer for the series below. The Handmaid's Tale screens on Hulu from April 26.