Overview
Fusing thousands of EDM lovers, raveheads waiting for the bass to drop and a formidable amount of hot sauce can't possibly go wrong right? Face-melting dance and tastebud-destroying chili will combine their unlikely party powers for the first ever Electronic Sriracha Festival in San Jose, California. There'd better be some solid water stations in the production budget.
Staking a spicy claim over San Jose's St. James Park on August 30, the hot sauce-inspired festival is making David Tran's beloved Sriracha rooster the poster boy for build ups, bass drops and breakdowns. Taking over two city blocks, three stages of electronic music, four bars and 120 sriracha-infused dishes, ESF is keeping food at $6 and the amps to 11.
Seems it's all about endorphins, with EDM generating the same rush as a mouthful of hot sauce (the secret's in the capsaicin). Seems the moment before the bass drops parallels the waiting game before the Sriracha heat seeps in. Goes without saying, punters to both types of caps[aicin]-fuelled adventures do often display the same facial reaction:
Could be one of the most unlikely Nailed It festivals yet, more innovative than your regular phone company sponsor with only corporate tents and handouts to add to the vibe. Sriracha held their first food-focused festival in LA last year, seems the team want to take things next level. The line-up will be released Monday, July 21 at 9am.
Via Grub Street.