Overview
One of Australia's biggest beats-loving festivals has been canned. Mushroom Group have announced the discontinuation of Future Music Festival today, after reporting low ticket sales for the last two years.
Despite attracted huge crowds to this year's March festival nationwide, Future apparently underperformed with ticket sales. This means Future isn't returning for 2016, with Mushroom looking to steer away from large-scale travelling festivals and put more focus on its touring adventures with Frontier Touring, A Day On the Green, Melbourne's Sugar Mountain and under-18s event Good Life.
"The decision to discontinue Future Music Festival was not made lightly," says Mushroom Group Chairman Michael Gudinski. "A point came though where it simply no longer made sense to continue. We believe in the festival industry in Australia and plan to announce an exciting new festival concept in the coming months."
Mushroom Group are developing a new festival concept, planned for the same time period previously held by Future and set to be announced later this year.
Image: Future Music Festival.