Say Goodbye to The Hi-Fi, Hello to Max Watt's
Silver linings all round for music lovers.
First, the bad news. The Hi-Fi, as patrons in Sydney, Melbourne and Brisbane currently know and love, is no more. The saga that started with the company behind all three locations going into administration back in February will see the familiar name disappear. But the good news? You don't need to mourn the loss of another music venue. Boasting new owners as well as new management, the Hi-Fi is changing its name.
Fans of live bands and casually excellent nights out can now head to Max Watt's. The new moniker comes from Max Watt's Operating Pty Ltd, the knight in shining armour that swooped in to stop the three music-scene mainstays from permanently closing their doors.
In a new business model, bookings for future gigs and all online marketing activities will be handled by The Venue Collective. The experienced team already manages the music lineups for Melbourne's the Corner, 170 Russell, Northcote Social Club, and Shebeen, Sydney's Newtown Social Club and Brisbane's Woolly Mammoth.
It might take some time to get used to calling the Hi-Fi something different, but it's a better outcome than looked likely just over a month ago. Rebranding will take place on site over the next few weeks, and in terms of shows, it's business as usual. Now, music lovers can breathe a sigh of relief.
Via The Music.
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