Overview
It's an oldie but a goodie. Jimmy Kimmel pulled one of his most loved pranks at SXSW this week, asking punters whether they knew fake bands with his 'Lie Witness News' crew. Unknowing SXSWer after SXSwer praised the likes of Mary-Kate and Nasty, Cheese Whiz Khalifa and DJ Gluten — "hard to tolerate?" — with one punter even going so far as to describe DJ Underwire as "mixing it up with turntablism". Heh.
It's straight-up baffling how Kimmel (and subsequent spin-offs) has managed to do this at festival after festival and catch starry-eyed posers in the act of posing, having pulled this stunt year after year, Coachella after Coachella. But my giddy aunt, it's fun to watch.
These aren't the only shenanigans going down at SXSW. Check out our roundup of nine incredible things you're missing at this year's festival.