Overview
Picking something to watch is about to get harder, and Australian viewers are set to get even more spoilt for choice. The list of streaming services available Down Under is already hefty, but there'll be at least 50 more channels to choose from once the end of August hits. The reason: the launch of Pluto TV on our shores, which is coming via Network Ten's 10 Play platform.
Up and running in the US for almost a decade, Pluto TV is completely free to watch. The catch: it's a FAST service, aka free ad-supported streaming television. So, just like in the days before anyone had even dreamed up Netflix and the like, or pay TV, you won't pay a cent to watch — but you will have to see commercials.
Pluto TV's big drawcard is delivering its smorgasbord of content via channels, rather than just having audiences scroll through hundreds or thousands of shows and movies to decide what to watch. Basically, it replicates the linear TV experience on free-to-air, but via streaming. You'll still need to do some choosing, though, given that there's a lengthy roster of themed channels to choose from. And to watch, you'll be headed to the new Pluto TV area on 10 Play, rather than to a specific standalone service.
Paramount, which owns and operates Pluto TV and also Network Ten, hasn't revealed the exact number of channels that'll arrive in Australia from Thursday, August 31 — other than it'll be 50-plus. And, while it also hasn't unveiled the full list of what each will show, it has named some specific options. Fancy only viewing South Park? I Love Lucy? Happy Days? Dynasty? MTV's reality shows? Nickelodeon classics? They'll all have their own channels.
Whatever else Pluto TV adds to its Aussie offering — Hawaii Five-O, an MTV channel focused on Shores shows, and Nick Toons have also been announced so far — it'll be drawing from the Los Angeles-based company's partnerships with 400-plus international media outfits. And, it'll be expanding the service in yet another location, with Pluto TV already up in running in more than 35 markets.
"These 50 Pluto TV channels represent our first step to engage with Australian audiences and we are happy to mark this milestone by partnering with 10 Play, demonstrating once more the strength of our Paramount ecosystem," said Olivier Jollet, Executive Vice President and International General Manager for Pluto TV.
"As pioneers in the FAST industry, we are bringing a new and unique user experience through curated channels dedicated to this market. Our mix of local and international content which matches the needs of our local audiences is what makes Pluto TV so valuable for viewers, clients, and partners across the world," Jollet continued.
August is clearly a great month for Nickelodeon fans — Network Ten also just added a free-to-air channel devoted to the brand, the first in Australia outside of pay TV, separate to the upcoming Pluto TV options.
Pluto TV's channels will be available via 10 Play from Thursday, August 31.