The B.East of Brunswick St
DJs, craft beers and a menu of decadent meat and plant-based burgers.
Its name might be a playful reference to its Brunswick East location, but that's not stopping long-running locals' haunt The B.East from expanding the family and opening a second outpost, this time in the heart of Fitzroy.
Launching this February, The B.East of Brunswick Street is the latest venture from hospitality crew Cast of Falcons, who also brought you hits like Section 8, Globe Alley and Radar. It's dishing up the same burger-heavy food offering and raucous, rock 'n' roll vibes as its sibling, though with a few twists and surprises to suit its new northside home.
Taking over the two-storey corner space most recently home to short-lived vegan joint Henry's, this new edition of The B.East is serving up a hefty lineup of burgers and sides, with plant-based options galore. You'll spy fan favourites like the southern fried chicken-loaded Clint Beastwood and the Filthy — a beef smash patty teamed with cheddar, house-made chilli paste, pickles and jalapeño aioli — alongside a handful of exclusive new creations.
Vegan burger fiends can get excited for the likes of the mock fried chicken Bam Bam Buffalo number, and the Ad-Rock, featuring a Moving Mountains patty, maple facon, vegan cheddar, mustard and hickory barbecue sauce. The food is backed by a lineup of craft beers, local wines and fun cocktails.
While the OG Lygon Street venue boasts a jam-packed program of live tunes, the music focus at Fitzroy is instead be DJ-driven. Regular crowd-pullers like trivia nights and competitions are also on the cards, with more details to drop later.
We're crossing our fingers that new The B.East venue lasts a little longer than its Brunswick Street predecessors — in the space of just a few years, the site has been home to San Churro, US-inspired burger bar Chiquito & Co and Henry's, to name a few.
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