We all know that sites like Facebook and Google tap into every little piece of demographic information we post online to deliver advertising that we're more likely to click on. List that you're a fan of Bon Iver and what do you know – ads about the new album appear. Change your sex from female to male and you'll get ads featuring pretty women and skiing holidays. Or so I'm told... Social media was long ago dubbed 'Me Media' and what better way to advertise to the connected populace than by tapping into their egos. This is exactly what Intel does with The Museum of Me. It's a clever piece of software that plugs into your Facebook presence to deliver a personally tailored museum exhibition all about you, you, you. Photos of long lost friends fly by, your most used words in wall posts are listed and it creepily figures out who your "best friends" are based on whom you most interact with. Only once you've viewed the entire exhibition of yourself do you realise the whole thing is an ad for Intel's Core i5 processors. https://youtube.com/watch?v=qfd54nYPhXk