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DESIGN & STYLE

Ecohol: Sustainable Alcohol Packaging Design

A German designer has developed a series of eco-friendly alcohol products made from Tetra Pak cartons.
By Gemma O'Donoghue
August 02, 2011
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Ecohol: Sustainable Alcohol Packaging Design

A German designer has developed a series of eco-friendly alcohol products made from Tetra Pak cartons.
By Gemma O'Donoghue
August 02, 2011
  shares

No matter what your poison, our drinking culture is heavily influenced by big brands, their labels and their signature bottles. Take Absolut Vodka for example, which for many years has run an internationally recognised campaign based on the image of the clean and simple lines of their vodka bottle, in the process making it a modern icon of design.

German designer Jorn Berger is getting us to rethink how packaging affects our drinking preferences in a series called Ecohol. He has repackaged some of the world's best known alcoholic drinks, putting them into Tetra Pak cartons.

Not only do Berger's designs challenge us to rethink what really influences our consumer choices, they also offer us a sustainable packaging alternative to glass or plastic bottles. Cheers to that.

[Via PSFK]

Published on August 02, 2011 by Gemma O'Donoghue

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