Overview
"Sadder than destitution, sadder than a beggar, is the man who eats alone in public," Jean Baudrillard famously wrote in his 1986 book, America. "Nothing more contradicts the laws of man or beast, for animals always do each the honour of sharing or disputing each other's food."
Marina van Goor, the founder and designer of Eenmaal, a pop-up that made a lightning-quick, 48 hour appearance in Amsterdam last week, begs to differ. 'Here, you can dine in pleasant solitude,' she explains. 'Eenmaal is an exciting experiment for those who never go out dining alone, as well as an appealing opportunity for those who often eat alone at restaurants.' In fact, the only tables available at the restaurant were those for one. It was the first establishment of its kind in the world.
Working in conjunction with Dutch branding agency, Vandejong, van Goor was hoping to lessen the negative stigma associated with spending time alone in public spaces. Even though we know that more and more people are now living on their own, many individuals still feel insecure about making a solo trip to a cinema, theatre or restaurant.
The name Eenmaal translates (loosely) to 'One Meal' or 'One Time', with the sign pictured below reading, 'You come with one, You sit with one, You eat with one.'
[via PSFK]