Your Own Pop-Up Pinhole Camera Will Beat Instagram

One English designer has brought back the old-timey charm of the pinhole camera.

Sean Robertson
Published on April 28, 2013
Updated on December 08, 2014

I, along with many of my fellow Gen-Yers, am at a unique crossroads when it comes to the creation of deliberately grainy photography. I am just slightly too young to have had the childhood pleasure of making pinhole cameras (damn you disposable cameras, damn you), yet I am just old enough to watch on with dismay as every teenager with a smart phone claims the faux artistry afforded to them by Instagram.

Designer Kelly Angood's new project the Pop-Up Pinhole Camera is not only a nostalgic throwback to the good ol' days of the DIY camera that Instagrammers can only emulate but still a source of basic wonder as pictures emerge from little more than a cardboard box. While making your own pinhole camera was often nothing short of a total nightmare, Angood has come up with a way of recapturing that old-timey, do-it-yourself feel but without the stress and strain of countless failed attempts: IKEA-style flat-pack kits. Yes, it's just like one of those build-your-own desk sets, except at the end you are left with a beautiful camera, named the Videre (definitely not a Hasselblad), that can take amazingly high-quality pinhole photographs.

Best of all, Angood has already managed to raise over 20,000 pounds online to fund the project, and as such has promised her legions of fans that their very own pop-up pinhole camera should arrive on their doorstep by November. But don't let this stop you from donating: Head to her website if you fancy making a donation or picking up your own camera for photographic playtimes more surprising than anything on the end of an app.

Published on April 28, 2013 by Sean Robertson
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