Overview
Melbourne might be best known for its world-class restaurants, footy culture and the beloved dim sim, but its growing lineup of independent boutiques deserves just as much attention. From artfully curated multi-brand and consignment stores to singular flagships, the city's retail scene has evolved far beyond the DFOs that once dominated Smith Street.
Whether you're a local or just visiting, here's where to find the most thoughtfully curated independent retailers across Melbourne — and why each one is worth a detour.
Pan After
38 Cambridge Street, Collingwood
Founded by Phoebe Munro, Pan After celebrates design stories and community in equal measure. Set on a quiet Collingwood street, the showroom is filled with carefully sourced pieces from around the world — ceramics, kitchenware, bedding and apothecary included. The space radiates warmth and honesty, thanks to a knowledgeable team who'll happily help you find your next forever piece.
SUPPLY Store
29A Sutherland Street, Melbourne CBD
Since opening its Melbourne flagship in 2019, SUPPLY has cemented itself as the city's go-to streetwear destination. Founded by Shawn Yates in 2002, the store stocks hard-to-find and limited-release brands like Stone Island, Noah, WTAPS and Death Rites. A cornerstone for sneakerheads and casual shoppers alike, SUPPLY's sense of community is what keeps people coming back.
HAVN
198–200 Gertrude Street, Fitzroy
HAVN has transformed from a small Fitzroy boutique into a major Gertrude Street fixture. Its spacious, gallery-like interior showcases premium designers including Lemaire, Mfpen, Andersen-Andersen and Orslow. Now with a second location in Torquay, HAVN's thoughtful curation and annual archive sales have cemented it as a favourite for Melbourne locals and coastal shoppers alike.
P.A.M.
Level 3, Curtin House, 252 Swanston Street, Melbourne
For nearly two decades, P.A.M. (Perks and Mini) has defined Melbourne's creative identity. What began as a collaboration between Shauna Toohey and Misha Hollenbach has evolved into a globally recognised label that lives beyond fashion — a cultural force centred on authenticity. Found in Curtin House, P.A.M. remains one of the city's most distinctive boutiques.
Handsom
163 Gertrude Street, Fitzroy
Handsom's flagship store has been a fixture of Gertrude Street for over a decade, beloved for its refined silhouettes and enduring quality. The brand recently reopened following a thoughtful redesign, framed by natural materials and soft light. Owners Sam Rush and Henry Allum describe it best: "It's a continuation of what we've always tried to offer — thoughtful design, genuine service and a sense of community."
Mane by STABLE
Level 1, 10 Peel Street, Collingwood
Described as the louder sibling to Albert Park's established STABLE store, Mane by STABLE brings edge and experimentation to Collingwood. Founded by Lauren Nicholls nearly 14 years ago, the brand continues to set the benchmark for brick-and-mortar retail. Expect an impressive roster of local and international labels — from Alix Higgins to Martine Rose and Coperni — plus one of the most inviting blue couches in town.
Modern Classics Shop
220 Gertrude Street, Fitzroy
Stepping into Modern Classics feels like visiting a friend with impeccable taste — approachable yet inspiring. The boutique stocks menswear brands like Drake's, Howlin and Alex Mill, curated with a focus on craftsmanship and timelessness. It's a store that feels as personal as it does aspirational.
KLOKE
199/201 Little Collins Street, Melbourne CBD
Created in 2011 by husband-and-wife duo Adam and Amy Coombes, Kloke champions durable, refined garments designed with purpose. The brand now spans three Melbourne stores, with the latest on Little Collins Street continuing its holistic approach to design and slow progression — both in its collections and its beautifully pared-back spaces.
PDA Shop
264 Johnston Street, Fitzroy
Owned by friends Sarah Lamont and Belle Saunders, PDA Shop offers a rotating edit of curated vintage. No two visits are the same — each piece is handpicked for its cut, colour or fabric, creating a showroom that feels equal parts nostalgic and fresh.
P. Johnson Tailors
Level 3, 145 Russell Street, Melbourne CBD
P. Johnson Tailors brings modern ease to traditional suiting. The Russell Street showroom offers both ready-to-wear and bespoke pieces crafted from globally sourced fabrics, served alongside espresso or a beer. Every visit is as much about conversation and craftsmanship as it is about clothing.
Bruce
165 Queens Parade, Clifton Hill
Bruce specialises in buying and selling high-end Japanese and European designers through a consignment model. Its Clifton Hill location features a rotating curation of secondhand pieces, offering a new treasure hunt every visit. The edit is refined, timeless and wearable — and you'll likely find something you didn't know you needed.
Sister Studios
105 Scotchmer Street, Fitzroy North
Founded by Emma Cutri, Sister Studios has become a local staple, loved for its distinct style and commitment to thoughtful production. Each garment is designed and made locally with low-impact methods, ensuring pieces are timeless and made to last.
E. Nolan Tailors
35 Gertrude Street, Collingwood
Emily Nolan is known for crafting genderless, made-to-measure suiting that transitions seamlessly across occasions. Each piece is created using fine fabrics from leading mills, balancing modern wearability with traditional tailoring. The newly opened ready-to-wear salon extends that same attention to craft and comfort.
Need to quench your thirst post-retail therapy? Check out our list of Melbourne's Best Wine Bars.