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By Tom Clift
December 11, 2015

Fashion Santa Will Inspire Feelings in You That You Never Thought Possible

Santa, is that you?
By Tom Clift
December 11, 2015

When most people think of Father Christmas, a very particular image comes to mind. We're talking about a jolly, roly poly man with a red and white suit and a twinkle in his eye. He's got a whole fleet of reindeer, a workshop full of elves, and brings joy and yuletide spirit to children around the world. He's been described as a lot of things, but chic has never been one of them. That is, until now.

Presenting Fashion Santa:

fashion-santa-03 fashion-santa-02

Dayummmm. We suddenly know what we want for Christmas.

Setting up shop in Toronto's Yorkdale Shopping Centre, Fashion Santa is part of the mall's annual holiday campaign. Decked out in only the finest of menswear, this stylish Saint Nick, played by model Paul Mason, has been hanging at the centre snapping selfies with shoppers, offering beard primping tips and generally looking fabulous.

The best thing about Fashion Santa, aside from his steely blue eyes, perfectly manicured whiskers and strong, strong arms...

...sorry, lost our train of thought there for a moment. Let's try that again. The best thing about Fashion Santa is that he's out raising money for sick kids. For every selfie with Fashion Santa posted online using the hashtag #YorkdaleFashionSanta, the shopping centre will donate $1 to Canada's Sick Kids Foundation. It's a pretty awesome initiative, one that more countries should get on board with. And we're not just saying that because we want to sit on Santa's lap.



Fashion Santa

Via QZ.

Published on December 11, 2015 by Tom Clift

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