H&M to Launch First Australian Store

It's the moment that many a price-conscious Australian fashionista has been hoping for — the opening of our very own H&M. Yes, right here, Down Under, we'll soon be able to indulge in the highly trendy yet easy-on-the-budget range that shoppers across five continents have been enjoying for seasons.

The store, to be launched during the first few months of 2014, will be occupying a space in Melbourne's illustrious 150-year-old GPO building. With 5,000 square metres of area and three floors, it will be a full concept flagship number, as well as one of the most expansive H&M shops to be found anywhere on the planet. What's that sound I hear? Your bank account heaving an enormous sigh?

"We are very excited to announce that we will be opening the first H&M store in Melbourne, Australia during 2014," commented Hans Andersson, country manager for H&M Australia. "We look forward to bringing fashion and quality at the best price to Australian customers."

Watch this space for more launch news.