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OneBlade Barbershop Brought Sharp Style to Melbourne and There's More to Come

Here's what happened at the OneBlade Barbershop, including one winner taking home a $2k travel voucher, and where you can get in on the action yourself.
Concrete Playground
October 09, 2025

In partnership with Philips

Overview

Footy fever took over Melbourne on Grand Final weekend last month. To celebrate in style, Philips set up a free pop-up facial grooming experience at Federation Square–the OneBlade Barbershop. Here's what went down at the event and where you can get in on the action next time.

The OneBlade Barbershop

At the Philips pop-up, two barbers were on-site all day offering complimentary trims, shaves and even moustache styling. All Melburnians had to do was book in and they'd be fresh for the weekend.

Alongside free facial haircuts, attendees could spin the wheel for a chance to win a range of prizes. This included the Philips Nose Trimmer NT1000, the Philips OneBlade Original Blade, and more. The ultimate prize, though, was a $2000 travel voucher. To enter the summer getaway giveaway, people just needed to post a picture of themselves at the activation and tag it #OneBladeAU. Easy.

One lucky winner was announced just before the Grand Final game kicked off and a runner-up scored a free OneBlade Pro 360.

Famous faces

Melbourne FC captain, Max Gawn, attended the OneBlade Barbershop and even got his famous beard trimmed. The footy legend also signed some autographs and posed for photos with fans, creating a feel-good atmosphere. Fitness influencer Louis Phillips dropped by for a fresh trim and left with a bold moustache, all thanks to the OneBlade.

What's the OneBlade?

The Philips OneBlade does what it says on the tin. With just one product, you can trim, edge and shave any length of hair easily and comfortably. The OneBlade includes a fast-moving blade and a dual protection system, so you can trim facial hair precisely and get the close shave you're after. Whether you're shaping a beard or cleaning up stubble, OneBlade gives a clean, comfortable shave without the razor burn.

Future activations

Keen to trial the OneBlade for yourself? The OneBlade Barbershop is popping up again soon. If you're heading to the Melbourne Cup on Tuesday, November 4, keep an eye out for the Philips barbers at Southbank Spillway. The OneBlade Barbershop is also popping up at the Australian Open on Saturday, January 24, so you can enjoy the summer in style–beard or otherwise.

For more info, head to Philips.com.au

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