Overview
Supporting your footy club usually means rocking the game-day guernsey with the scarf to match. Yet it's hard to deny that this club merch isn't the most fashionable choice, meaning it's hard to get behind your club and still look good doing so.
So, when fashion-forward social enterprise HoMie teamed up with the AFL last year, it meant footy fans suddenly had more options to express their undying love for their club — styled for the everyday, not just shouting over the fences at the 'G.
"Streetwear and sportswear are colliding more than ever, and fans want gear that works beyond game day. These knits keep it subtle, but still let you rep your club colours any day of the week," says HoMie co-founder, Marcus Crook.
Available now for pre-order until Monday, April 6, HoMie's latest AFL collab is a series of team knits presented through a streetwear lens. This pre-order approach is also the more sustainable choice, as it relies on a system that drills down into demand while reducing waste.
And it's not just about looking the part. For those unfamiliar, HoMie actively programs that create training and job pathways for young people affected by homelessness and hardship, with 100 percent of profits from every knit sold going towards the cause.
Highlighting how sport informs culture beyond the on-field action, these plush knits exist at the intersection of fashion, fandom and identity. So, whether your club is heading to the premiership or down in the dumps, there's never a bad time to rock this new-look footy streetwear.
HoMie's x AFL's new knit collection is available for pre-order now through Monday, April 6, priced at $159 each. Head to the website for more information.
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