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DESIGN & STYLE

SA's Farmers Union Iced Coffee Is the Latest Aussie Brand to Release Its Own Retro Line of Merch

You can now wear your love for the South Australian bev on your sleeve.
By Libby Curran
June 25, 2019
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SA's Farmers Union Iced Coffee Is the Latest Aussie Brand to Release Its Own Retro Line of Merch

You can now wear your love for the South Australian bev on your sleeve.
By Libby Curran
June 25, 2019
  shares

The latest line of merch you never knew you needed has just dropped — and it's celebrating yet another old-school favourite. This time, it's South Australia's strangely beloved milky treat, Farmers Union Iced Coffee (FUIC), that's been emblazoned on some sweet threads.

Much like beer brands VB and Melbourne Bitter before it, the new line of branded goodies has a bit of a vintage feel. The streetwear collection — which features mens and womens designs — runs from classic hoodies and tees to beanies and a denim cap, with prices starting at $35.

Each piece is adorned with the iced coffee's recognisable brown and turquoise logo, so you can share your love of the caffeinated drink — or simply let people know you're from Adelaide — without having to say a word. Everything is all printed right in FUIC's homeland of South Australia — so it's basically a symbol of SA pride.

If you happen to be in Adelaide and really keen, an FUIC pop-up hits Adelaide's Rundle Mall this Friday, June 28 and Saturday, June 29. Otherwise, you'll find the full range on sale at online.

Farmers Union Iced Coffee's new line of gear is on sale now at fuicgear.com.au.

Published on June 25, 2019 by Libby Curran

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