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15° & CLOUDY ON FRIDAY 21 SEPTEMBER IN MELBOURNE

Your weekly grocery shopping adventures (or misadventures) could soon be given a shake up, with Amazon set to launch a series of bricks-and-mortar stores and an online supermarket within the next two years right here in Australia, as reported by The Sydney Morning Herald.

The retail giant has been flirting plenty with the grocery sector of late; its most recent global initiatives include the Prime Now program — an impressive US service where you can get everything from groceries to restaurant food to clothes and household items delivered in less than two hours — and Amazon Fresh, an online grocery delivery service that recently entered the UK market. Both of these programs now look set to land in Singapore, Southeast Asia, and on our own shores — a move that could see Amazon snap up between $3.5 and 4 billion in Aussie sales within five years, according to Citi's Australian retail analysts.

Each of these new multi-function stores would be about the same size as an Aldi supermarket, but stock only items like meat, dairy, alcohol, fruit and veggies — all the bits and pieces you like to have a proper squiz at before buying. Tens of thousands of other items would be stored offsite in fulfilment centres and available to order via a mobile app or in-store kiosk for delivery to your doorstep. Word is, the stores will even have drive-through lanes, where you can pick up groceries you've ordered online, without leaving your car. Not quite as exciting as those Macca's runs, but pretty darn convenient nonetheless.

The shift from online to bricks-and-mortar stores is a stupefying one, but not new for Amazon — last year they opened their first physical bookstore.

Via The Sydney Morning Herald

Published on November 14, 2016 by Libby Curran

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