Overview
Firework envy? Australia? Never! Not until now, that is. For the first time ever, the Brits have something we don't for New Year's Eve — the world's first smellable, taste-able firework display.
When Big Ben hits midnight on December 31, the sky over South Bank on the River Thames will explode with not only the usual sounds and colours but a cascading fruit salad made up of strawberry flavours, banana confetti, peach snow and enormous 'zesty Spanish orange' bubbles.
The brains behind the operation are culinary spectacular experts Bompas & Parr. This month, their epic gingerbread reconstruction of London's "lost and unbuilt architecture" has had crowds dropping jaws around Selfridges’ Oxford Street windows.
Bompas & Parr have described their NYE plans as a “massive responsibility”. “The closer we get to it, the more we realise the scale of what we’re doing,” they said. “Hopefully, what we’ll be doing, is giving people the best night of their life.”
Given that revellers are bound to be fighting for a spot at South Bank, event partner Vodafone has organised a synchronised augmented reality experience that will be streamed internationally. Plus, in another first, London’s original New Year’s Eve fireworks app will go live at midnight, with the download available 24 hours before.
Via PSFK