Overview
Estonian-born ride-share company Taxify has been giving Uber a run for its money since launching across Sydney late last year. And as of today, it's hitting the streets of Melbourne, offering half-price fares to celebrate its arrival.
According to Taxify, over 10,000 Melbourne-based drivers have already signed up, likely pulled in by the company's promise of a 15 percent commission, as opposed to Uber's 20 to 25 percent. Taxify CEO Markus Villig says that Taxify is "dedicated to providing competition and choice to both riders and drivers". He also said that Taxify will be cheaper than other ride-share providers by about 5 percent.
Like in Sydney, Taxify will launch with 50 percent off fares for its 'launch period', which in Sydney lasted for around a month.
Discounted Taxify fares are available across Melbourne today, Thursday, January 25. Jump over to the website to find out more or to download the Taxify app.