Overview
Dating apps are getting more niche by the day, because, let's face it, Tinder isn't for everyone. There's a lot of people out there and meeting up with someone because you both like The Dodo on Facebook is not the most foolproof way to date. But the newest online dating tool to launch in Australia aims to connect people with one big thing in common: they're all vegans or vegetarians.
V Love has been founded by entrepreneur and long-time vegan Amber Gouzy, who noticed her own circle struggling with online dating. So she decided to create a service that would be help them meet like-minded people. While the app is primarily for vegans and vegetarians, it's designed to bring together individuals with similar values and help them avoid dates with people who are completely closed off to the idea of vegetarianism.
While the app does sound like it's only hitting a small market, data from Roy Morgan Research shows that over ten percent of Australians identify as vegetarian, which is even more evident in New South Wales, where there has been a 30 percent growth in vegetarians since 2012. Market Researcher Euromonitor International has also shown that Australia's packaged vegan food market is currently worth nearly $136 million and is set to reach $215 million by 2020, making the Australian market the third-fastest growing vegan market in the world. Though the food industry in Australia is clearly taking note of this stark increase and specifically responding to the increasing vegetarian population, V Love aims to fill the gap across other sectors.
V Love is free to download but a $5.99 monthly subscription fee must be paid to access all features. As with most dating apps, users create a personalised profile, conduct a filtered search and use a 'swipe' method to connect with others. Matches are based on the V Love compatibility algorithm and connects users that live in the same area. Gouzy is planning for worldwide expansion for the app, with the goal of registering 800 downloads/subscriptions in Australia this month alone.
V Love is currently available on the App Store and Google Play — it's free to download but has a monthly subscription fee of $5.99 per month. For more info, visit vlove.com.au.