Overview
Deadly Ponies is a permanent fixture in the fashion landscape, and it's clear to see why — boundary-pushing designs, carbon-zero certification from Toitū Environcare and a commitment to both creativity and transparency. With over 15 years in the market, the Aotearoan leather accessories label — fronted by designer Liam Bowden — has seen success the world over, regularly held in the crook of a celebrity or fashion-stalwart's arm, including their homegrown talent Lorde. A classic crossbody in a fashion-forward colourway (like 'coconut ice')? Maybe an impossibly soft yet chic shearling tote? If you're looking for luxe mixed with an unwillingness to compromise on sustainability, Deadly Ponies delivers in troves.
Now, dear Melburnians, it's time to peruse in person, with the addition of a bricks and mortar standalone on Armadale's High Street, as well as a dedicated Deadly Ponies Concept Space on Little Bourke Street in the CBD. Both stores were conceptualised by long-time collaborator and celebrated interior designer Katie Lockhart. The delivered spaces are natural extensions of the creatives behind the brand, with pared-back tones and textures, and carefully scattered trinkets and treasures. It's a clever pairing of new and vintage, reminiscent of homely, lived-in comfort — though not lacking a lick in design-centric styling, with the flagship's staggering window display and soft metallic accents catching eyes, and the concept space (which is within Myer) delivering yellow and blue hues via a rug hailing from 1940s France.
Taking the stance of innovation when faced with the social and environmental cost of its wares is just one of the core practices that makes Deadly Ponies — and its coveted bags — so worthy of the attention and accolades it's afforded. With the annual Recycle collection, crafted completely from offcuts, and an in-store amnesty program for returning your Deadly Ponies once they're all loved out, circularity is never an afterthought.
Consciously created high fashion accessories — what's not to love?
Head in-store to discover the Deadly Ponies experience for yourself.